Drift HD Packaging Design Receives 2012 Red Dot Design Award for Communication Design
Drift Innovation,
the
UK
based
action
sports
technology
company
and
manufacturer
of
the
Drift
HD
&
720
wearable
Point
of
View
(POV)
cameras,
is
a
recipient
of
the
globally recognized
2012
Red
Dot
Design
Award
for
Communication
Design
for
the
new
Drift
HD packaging.
An
international
jury
granted
the
red
dot
award,
which
is
recognized
as
a
quality
seal
and
gives
world‐renowned
merit
to
Drift’s
creative
design
skills.
Earning the red dot label is a testament to Drift’s consistent commitment to design and innovation. These elements have been a corner stone in the development of Drift cameras and accessories, and the y are also a priority in how Drift packages their products. Because packaging often establishes a first impression in consumer minds, the new HD packaging was designed to reflect the innovative design, durability, and user‐friendliness of the product it is introducing.
“It is an honor to have the creative and strategic design of the HD packaging recognized by this prestigious award,” said Drift Co‐Founder, Robin Parker. “The focus of our design concept is to continue to innovate while simplifying the user experience. With this in mind, we designed packaging that showcases its contents and stimulates consumer senses. Our dealers have been very pleased with the packaging’s aesthetic appeal at retail and the influence it has had on sales.”
The
Drift
HD
action
camera
is
protected
in
a
fully
reusable,
custom
packing
solution.
The
design,
shaped
in
the
foot print
of
the
company
logo,
highlights
the
unique
selling
points
of
the camera
such
as
the
integrated
LCD
screen
and
remote
control.
The
reusable
packaging
also
reduces
waste
by
creating
a
lasting
piece
to
be
kept
and
utilized
instead of
discarded
immediately
upon
receipt.
A unique feature of the packaging includes the same black ’soft touch’ exterior finish as the camera to give the user an immediate emotional connection with one of Drifts signature attributes. The design also incorporates reinforcement with space for a security tether line to pass undisrupted through the high clarity window box.
The accessories case was also carefully engineered to incorporate all the necessary mounts and accompanying accessories in a durable polymer case that doubles as a Drift‐branded travel case.
For more information about Drift, visit http://www.gridmotorsportco.com For more information about the red dot organization, visit en.red‐dot.org.
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